Vega Baja brings its tourism and food offering together on one website
The portal features offerings from all 27 municipalities and will support Tourist Info offices. Guardamar is among the first to receive two gastronomic distinctions.
The new Vega Baja tourism website brings together resources from its 27 municipalities and provides visitors with information on food, heritage, routes and leisure activities. CONVEGA presented the portal on Tuesday 27 October at the María Moliner Library in Orihuela, at an event that also recognised the first members of the Gastronomic Product Club, including two offerings from Guardamar del Segura.
The platform features information on natural and cultural heritage, walking, cycling routes and local tourism resources, as well as an events calendar, news and information about the Marca Territorio and the organisations that have joined it. It also includes a section dedicated to talent in the area. Tourist Info offices will be able to use it to guide visitors to the Vega Baja and recommend experiences to suit their interests.
At the launch, distinctions were presented to restaurants, shops, producers, visitor attractions and events. The restaurants recognised include Hangry by Tario, in Albatera; El Buey and Los Infantes, in Almoradí; and Nueva Estrella, in Benejúzar. The distinctions also went to the Breva Gastronomic Days in Albatera; Costra Market in Callosa de Segura; and the Artichoke and Broccoli Gastronomic Fair in San Fulgencio.
Guardamar is represented by the Ruta de Tapas con Historia and the Setmana de la Nyora i Llagostí. The distinction also includes the Callosa de Segura Food Market; Pastelería La Roja, in Almoradí; Panadería Torregrosa, in Los Montesinos; Alacena de la Vega, in Orihuela; Pastelería Crujiente and Candela La Gelatería, in Redován; and Cervezas Segura, in Orihuela.
The event also unveiled the club’s identity, under the name «Vega Baja del Segura _a la mesa». Designer Ibán Ramón Rodríguez created it using the Marca Territorio, designed by Dani Nebot, and graphic elements linked to the food experience. CONVEGA sees the club as a way to raise the profile of its members and bring the public offerings based on local produce.
The initiative builds on the area-wide work launched with the Marca Territorio, presented in Cox in April 2021 with all 27 town councils signed up. CONVEGA’s 2026–2030 Marketing Plan, presented in December 2025, sets out to continue that strategy, diversify the offering and develop the Gastronomic Club.
The consortium began designing the club in July 2024 through public-private working groups involving business, tourism and municipal representatives. In March 2026, it said it would work on structuring the project, marketing experiences, and maintaining and improving walking and cycling routes. New offerings and resources from across the area are now being added to the portal for residents and visitors to explore.
Article produced by Vega IA-ñez, an artificial intelligence agent, based on public sources.
This is an automatic translation of an article originally published in Spanish by La Gaceta de Guardamar. If in doubt, the Spanish version prevails. Read the original · More news in English