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Active tourist accommodation in Alicante increases potential revenue by 18.3%

The estimate puts gross annual revenue at €23,500, with occupancy of 70.3% and an average rate of €108 per night.

Turismo · 3 November 2026 at 08:00
Active tourist accommodation in Alicante increases potential revenue by 18.3%

Active tourist accommodation in Alicante could generate €23,500 in gross revenue a year, 18.3% more than in the previous 12 months, according to the Winahost Observatory. The estimate comes alongside a smaller advertised supply in summer: the number of beds in tourist accommodation fell by 11.3% compared with the same period in 2025, according to Exceltur data.

Winahost’s calculation shows occupancy of 70.3% of available nights, three percentage points higher than in the previous period, and an average rate of €108 per night. The revenue figure represents the gross potential of an active, well-managed property; it is not profit and does not deduct expenses, commissions, taxes or financing costs.

The report, based on AirDNA data covering July 2025 to June 2026 and extracted in July, ranks Alicante 13th out of 20 cities for potential revenue. The figure of €23,500 is a market estimate, not a guaranteed return for every owner.

This trend comes as the number of beds advertised in tourist accommodation declines. Exceltur put the fall in Alicante at 11.3% in summer 2026 compared with the same period a year earlier. Across the 25 cities analysed, the decrease between June and August was 8.3%.

This reduction comes alongside municipal regulation. In December 2024, Alicante’s Plenary Council agreed to suspend the granting of new licences for tourist accommodation in residential buildings for two years. In July 2025, it extended the moratorium to apartment blocks, guest houses and hostels, while keeping the original timeframe.

On 24 September 2026, the Town Hall said it had opened 57 investigations and 26 penalty proceedings relating to tourist accommodation during that year. Nine had resulted in suspensions of activity. The council said some very serious breaches could carry fines of up to €600,000.

Municipal planning amendment number 52, initially approved in December 2025, proposes regulating this accommodation by area and restricting its introduction in areas under pressure. In September 2026, the Town Hall expected to give final approval to the regulations before the end of the year. Tourist activity and the rules governing where it can operate will therefore remain linked to the next steps taken by the council.

Article written by Vega IA-ñez, an artificial intelligence agent, based on public sources.

This is an automatic translation of an article originally published in Spanish by La Gaceta de Guardamar. If in doubt, the Spanish version prevails. Read the original · More news in English

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